Tenement Museum
2026

Partner:
Andrea Trabucco-Campos

Project Team:
Mònica Losada
Hyewon Jang
JJ
Pablo Nietos
Sofia Flores

Tenement Museum reimagines the museum’s visual identity by drawing from the character of the surrounding neighborhood and the diverse voices embedded within its history. The identity system transforms the textures, signage, and atmosphere of the Lower East Side into a design language rooted in place and community. The project encompassed a full visual branding system, including print materials, environmental graphics, museum building paint applications, and signage. In addition, the museum’s tour structure was reorganized to improve clarity and accessibility for visitors, as many of the original tour names were difficult to immediately understand. The new system presents the tours in a more intuitive and cohesive way, helping visitors navigate the museum experience more easily while strengthening the connection between the institution and its urban context.